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methodology

Methodologies are tailor-made.
Choice is driven by the need to get close to the consumer and provide meaningful and enlightened interpretation – whatever it takes.
Reconvened sessions, Extended group discussions, Individual/paired depth/triad interviews, Family interviews, Peer groups, Style and opinion leaders, Expert sessions, Accompanied shopping / pubbing / clubbing, Play-ins, Dinner Parties, Co-creation, On-line communities, Creative workshops, Deprivation sessions, Submersion sessions, Video diaries, Vox pops and of course group discussions.



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