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Do Young Men Really Like New Ideas?
  • Conventional wisdom is that new mould breaking ideas for various parts of the marketing mix need to be researched amongst people in their teens and early twenties. They’re the ones who are the most open-minded and can influence others. Research experience can sometimes suggest otherwise.
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Corporate Responsibility - Does Anyone Still Care?
  • In the world of commercial business, Corporate Social Responsibility remains an enigmatic and controversial issue. In this article we explore the impact it can have on a company at both an internal and external level and ask whether, in the light of a continually changing social and political landscape, it is an area business could and should embrace more forcefully.
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Binge Drinking - A Very British Disease
  • Is binge drinking a peculiarly British disease and what, if anything can be done about it? We explore the topic utilising our experience of researching young people and our observations on general social issues.
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Advertising Effectiveness - A Consumer Perspective
  • We all use measures like impact and communication when conducting advertising research, but what is the perspective of young consumers on the factors that contribute to effective advertising?
    Conducting some new research, we explore the ingredients that are evident in successful advertising aimed at young people.
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