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approach

We marry a passion about brands with an in-depth understanding of people and what makes them tick.

We offer expertise in the youth market (0-35 years!).
We provide insight and direction based on creative and visionary research.
We are committed to providing the highest quality work by putting considerable energy and thought into all aspects of the research process.
Our choice of methodology is driven by the need to get close to the consumer and provide meaningful and enlightened interpretation - whatever it takes!
We have a carefully selected and reliable web of recruiters with access to the ideas and style cognoscenti.
We have a strong heritage in the market and regularly speak at youth conferences and give educational seminars.
We have a policy of only accepting projects where we know we can do a first-class job.



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